The popularity of the Mayan calendar, the apocalypse especially, the Zombie apocalypse has always fascinated people. For years, they have been thinking of ways to protect themselves against it or prepare for it. People have even taken up this subject as a serious research subject. The very sound of the words "the end of the world" had given many a high adrenaline rush such that now when they hear it, they actually wait for something to happen. If the apocalypse is indeed one including Zombies, then the most important thing to hold on to in such times is hope.
http://www.undeadreport.com/2012/12/1-day-left-1-world-zombie-plan/